Woman in Business

Do you know the woman who made frooti a Rs. 8000 Crore brand

By Pranoti K

July 7, 2023

5

Nadia Chauhan

She joined her father's group "Parle Agro" in 2003 when she was just 17 years of age!

4

Diversifying

She reduced company's dependency on Frooti.

She launched "Bailey's" the water brand, which is a Rs. 1000 Crore business now!

3

Its all Fizz!

The master stroke was launching her brain child "Appy Fizz" in 2005. One of the first Apple juice on the market!

It had a 99% market share at the time!

2

Bringing it back!

She did not ignore Frooti, As it was brought back in different flavors with Alia Bhatt, Ram Charan starring in the advertisements!

1

Market Leader!

Frooti contributes to over 48% of revenue today but the business has diversified enough to sustain a longer run!

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